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How to Influence Customers to Buy Online this Holiday Season

How to Influence Customers to Buy Online this Holiday Season

Do you know what your customers care about? Are you in-tune with their values? Do you have your holiday season…

Is Netflix Creating the Future of TV Marketing?

Is Netflix Creating the Future of TV Marketing?

For many years, as far back as when I was a teenager, I have always wondered why 1000s of TV…

How to use Google Analytics and UTMs to track retail content marketing campaigns

How to use Google Analytics and UTMs to track retail content marketing campaigns

Tracking the success of marketing campaigns is often a number one priority for retail companies. Retaining data to understand and…

Which retailers are bossing leadership?

Which retailers are bossing leadership?

Amid loads of reports that the high street is struggling in comparison to online shopping, we had a look at…

Common SEO mistakes made by retailers and e-commerce sites

Common SEO mistakes made by retailers and e-commerce sites

We live in an age where e-commerce is increasingly competitive. In “Queen of the internet” Mary Meeker’s Internet Trends Report…

Companies that rebranded… and what they look like now

Companies that rebranded… and what they look like now

Although we know we are incredibly innovative and leaders here at Honchō… we’ll take our hat off and admit that…

4 ways influencers are transforming the retail industry

4 ways influencers are transforming the retail industry

Without the role of influencers, the retail industry would not be as we know it. Retail brands are selective with…

Can Google Maps Take Augmented Reality to the Next Level?

Can Google Maps Take Augmented Reality to the Next Level?

Augmented Reality is a technology that has the potential to completely change industries. IKEA and other retail apps have been…

How the Rise of AI is Changing the Face of Retail

How the Rise of AI is Changing the Face of Retail

On 19th October 2016, speaking at the opening of the Leverhulme Centre for the Future of Intelligence, Stephen Hawking said:…

Top 3 Christmas Trading Retailers of 2018 Revealed

Top 3 Christmas Trading Retailers of 2018 Revealed

Debenhams vs John Lewis Rebrand: Who did it Better?

Debenhams vs John Lewis Rebrand: Who did it Better?

On the tenth day of Christmas Honchō gave to me a rebrand worthy of success… Mellisa, our Senior Content Executive,…

Iceland X Greenpeace: The Controversial Christmas Campaign

Iceland X Greenpeace: The Controversial Christmas Campaign

On the first day of Christmas, Honchō gave to me a politically controversial campaign… From a cartoon Christmas advert to a…

Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas

Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas

Get the most out of the Christmas period with these six top tips for Google Shopping. Read on to learn…

Let’s Play Black Friday Bullsh*t Bingo From iThinkMedia

Let’s Play Black Friday Bullsh*t Bingo From iThinkMedia

Black Friday is one of the most important weekends for online retailers. This creates a lot of hype, causing many…

How to Optimise Your Black Friday Content Strategy for 2018

How to Optimise Your Black Friday Content Strategy for 2018

With just over a week to go until the most anticipated trading event of the year, Mellisa reveals all on…

Why SEO is vital to surviving the Retail Apocalypse

Why SEO is vital to surviving the Retail Apocalypse

 Retail is struggling, we are in a period labelled the ‘retail apocalypse’, and this isn’t going to change anytime soon.…

What can Retailers Expect on Black Friday 2018?

What can Retailers Expect on Black Friday 2018?

After the release of a recent report from Pi Datametrics, our Senior Account Executive, Mellisa, delves deeper into how retailers…

Black Friday Success 2018 – Your PPC Ecommerce Checklist

Black Friday Success 2018 – Your PPC Ecommerce Checklist

Make sure that you're prepared for one of the biggest weekends in e-commerce with our PPC checklist. Get ready for…

5 Key Shopping Tactics For An Impactful Black Friday

5 Key Shopping Tactics For An Impactful Black Friday

As Black Friday approaches, we offer five top tips on how to maximise your PPC campaigns during this ever-growing one-day…

The Top Five E-commerce Trends in 2018: A Technological Revolution

The Top Five E-commerce Trends in 2018: A Technological Revolution

As technology continues to evolve, customer behaviour has the potential to change. Find out the top 5 eCommerce trends that…

Five Ways to Overcome the Challenge of Customer Communications

Five Ways to Overcome the Challenge of Customer Communications

Find out how to overcome the challenge of customer communications with five top tips, from creating customer personas to choosing…

Common SEO Failings of E-Commerce Websites

Common SEO Failings of E-Commerce Websites

SEO can be used to enhance your E-commerce efforts. In this post, we give a few tips on how to…

Increasing Keyword Coverage Through Faceted Navigation

Increasing Keyword Coverage Through Faceted Navigation

Faceted navigation can be used to enhance your rankings and user experience. Learn how to use this clever tactic in…

10 Digital Ways for Retailers to Maximise on the Festive Season

10 Digital Ways for Retailers to Maximise on the Festive Season

With Black Friday and Christmas around the corner, brands are starting to turn their attention optimising their digital content and…

2017 Christmas adverts: a digital perspective

2017 Christmas adverts: a digital perspective

Each year Christmas adverts spark a huge reaction online and continue to reach new audiences. But what makes a Christmas…

What’s happened to Google Shopping?

What’s happened to Google Shopping?

Google Shopping will now operate as a separate business, competing for the top SERPS. Our PPC Account Manager Andrew shares…

Why Use Target CPA Bidding In Adwords?

Why Use Target CPA Bidding In Adwords?

CPC and CPM bidding are the go-to for most advertisers when it comes to setting up a new AdWords campaign,…

A 5 step Guide to optimise for NAP presence & consistency

A 5 step Guide to optimise for NAP presence & consistency

NAP consistency is one of the most commonly talked about local SEO optimisation tactics due to its extremely influential ranking…

Tips for Writing Your Product Descriptions

Tips for Writing Your Product Descriptions

If a picture is the body then the product description is the soul. Imperative for changing potential customers into paying…

Content you must be creating for social marketing in 2017

Content you must be creating for social marketing in 2017

 What’s new in social marketing for 2017? Well, luckily people still want to buy and sell things, but there are…