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Here are some examples of what I mean about more relevant targeted ad-groups with more relevant ad-copy, I have searched for “plasma TVs”
As we can see these adverts are an example of a poorly targeted ad-copy as neither of these adverts mention plasma TV’s in any of the txt and the first advert only mentions it in the title. If I were controlling these accounts I would have a specific ad-group for keywords associated with plasma TV’s with ad-copy totally dedicated to plasma TV’s. These are good examples of targeted relevant ad-copy that have almost certainly been possible by having more targeted ad-groups. As you can see both ads mention “plasma TV’s” in the title, text and in the destination URL’s. For more tips on how to write effective ad-copy or quality score read more PPC Basics Blogs. Did you like the blog or did you have any thoughts or ideas? Please leave a comment. Stay tuned for more PPC Guide blogs.5 min read
Discover the importance of follow and no follow links and learn how to optimise your SEO strategy.
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