2010 Changes to Google AdWords

Written by Honcho | Dec 16, 2010 9:00:55 AM

Here’s a selection of changes and announcements that have been made in 2010 around Google’s Adwords Advertisement programme. January 2010 – Policy Adjustment for Display URLs January 2010 – Go Mobile! Introducing click-to-call phone number in local ad on mobile devices in the US February 2010 – Streamlined analysis tools in your Campaigns tab. March 2010 – New Reports: AdWords Search Funnels April 2010 – Google scraps GAP and launches Google AdWords Certfication Program April 2010 – A new approach to how Google work with advertising agencies April 2010 – Google Introduces AdWords for Mobile June 2010 – AdWords reports now available in Google Analytics to everyone June 2010 – Google makes more phone numbers eligible for click-to-call ads in the UK June 2010 – Google Introduces the Google Display Network August 2010 – Google updates its AdWords trademark policy to bring inline with the current policy used in the USA August 2010 – Updated Keyword tool comes out of Beta testing September 2010 – Google update AdWords reporting September 2010 – Goole Launches the AdWords Small Business Centre October 2010 – Google improves the Bid Simulator November 2010 – Measuring the phone calls you receive from Google AdWords November 2010 – Google AdWords sent out emails to some of their agency customers detailing a change that will be happening in their AdWords support model. December 2010 – Google launch TrueView Video Ads to give views the choice and control over Ads December 2010 – Google launches AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and precisely measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves!

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