PAID MEDIA BLOGS

CPC Bidding vs. CPM Bidding: What’s The Difference?

CPC Bidding vs. CPM Bidding: What’s The Difference?

Google Ads can be considered the backbone of PPC. There are two main types of bidding within Google Ads (formerly…

Google Home Voice results showing Local Services ads

Google Home Voice results showing Local Services ads

Update: Google reached out to say that local Google Home voice search results based purely on relevancy, not paid advertising.…

Shoppable Ads on Google Images

Shoppable Ads on Google Images

Google announced Shoppable ads for Google Images. You'll be able to capture more traffic at the top end of the…

Google Tests Giant Image Search Ads

Google Tests Giant Image Search Ads

Google's giant image ad format has been tested with other types of brands. Will these giant carousel image ads see…

Conversion Rate Benchmarks 2019: How Do You Compare?

Conversion Rate Benchmarks 2019: How Do You Compare?

How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month…

Improve Your PPC Account Efficiency with Automation

Improve Your PPC Account Efficiency with Automation

The evolution of automated technology has been a progressive development within paid search and is now an incremental part of…

Product Card Buttons – Google Shopping update

Product Card Buttons – Google Shopping update

Google Shopping's product card ads have seen the addition of buttons. "Details", "Reviews" + "Stores" buttons add info for users.…

The Future of E-commerce PPC: A Voiceless Society

The Future of E-commerce PPC: A Voiceless Society

When it comes to solving a problem that involves other people, what is the best way to solve it? By…

Google Assistant Ads – Test or a Bug?

Google Assistant Ads – Test or a Bug?

Google Assistant Ads? Ads have been found in Google Assistant. Is it just a bug or is it a test?…

How Important is Google Shopping for Retailers in 2019?

How Important is Google Shopping for Retailers in 2019?

“As e-commerce brands move ad spend into Google Shopping, the retailers who master the nuances of specific categories will be the…

Top Paid Social Features Launched in 2018

Top Paid Social Features Launched in 2018

On the eleventh day of Christmas Honchō gave to me paid social features… Chris Warman takes us through his favourite…

Bing Ads: The Underdog of Paid Media

Bing Ads: The Underdog of Paid Media

One the eighth day of Christmas Honchō gave to me Bing Ad campaigns… Dom, our Paid Media Manager, takes us…

The Rise of Amazon Search

The Rise of Amazon Search

On the fifth day of Christmas Honchō gave to me Amazon search… Nina, our PPC Account Executive, reveals how Amazon…

The Big Google Rebrand: AdWords is Dead, Long Live Google Ads

The Big Google Rebrand: AdWords is Dead, Long Live Google Ads

On the second day of Christmas Honchō gave to me a new Google interface… Emily, our PPC Account Manager, reflects…

Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas

Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas

Get the most out of the Christmas period with these six top tips for Google Shopping. Read on to learn…

Google Ads is Moving Away From Keyword Targeting – Here’s What it Means

Google Ads is Moving Away From Keyword Targeting – Here’s What it Means

Will Google Ads' move completely away from keyword targeting? We take a look at the recent changes in the platform…

Black Friday Success 2018 – Your PPC Ecommerce Checklist

Black Friday Success 2018 – Your PPC Ecommerce Checklist

Make sure that you're prepared for one of the biggest weekends in e-commerce with our PPC checklist. Get ready for…

Switching to the New AdWords Interface

Switching to the New AdWords Interface

Get ready for the new AdWords interface. It’s coming sooner than you think. There may be the fear of change,…

Should I advertise my business on Facebook?

Should I advertise my business on Facebook?

Learn how to use Facebook advertising to grow awareness for your business and expand your reach. Our in-house expert, Mark…

8 Top Tips for AdWords Success

8 Top Tips for AdWords Success

Rad our latest top tips on how to optimise your AdWords account. From location targeting to campaign structure, we run…

Cambridge Analytica scandal: what should Herts businesses do?

Cambridge Analytica scandal: what should Herts businesses do?

Discover how the Cambridge Analytica scandal will affect your social advertising in this quick run-through by our Facebook expert, Mark…

Is this the end of organic Facebook reach?

Is this the end of organic Facebook reach?

Mark Zuckerberg announced on January 11 that an update to Facebook's platform’s algorithm was imminent. Read our take on the…

Adwords New Reporting Dashboards: Get A Unique View On Your Account Data

Adwords New Reporting Dashboards: Get A Unique View On Your Account Data

Google’s new dashboard allows you to create a custom reporting showing all of the metrics that you need to see…

Google AdWords Ad Extensions for Call-Only Campaigns

Google AdWords Ad Extensions for Call-Only Campaigns

Google now allows advertisers to include ad extensions within your Call-Only Ad campaigns - Structured Snippets, Callouts and Location extensions.…

What are the Advantages of Marin Software?

What are the Advantages of Marin Software?

We take a look at the advantages of using Marin Software and how it can benefit your Paid Media campaigns.

Google Announces ‘Better, Simpler’ Ad Rotation Settings

Google Announces ‘Better, Simpler’ Ad Rotation Settings

In a shock move, Google has announced that its Adwords platform will be shaking up ad rotation optimisation by removing…

Why businesses are getting social on Facebook

Why businesses are getting social on Facebook

2 billion users can’t be wrong!How many people do you know that own a Facebook account? Probably most of, if…

AdWords Editor 12.0 – Four Key Facts

AdWords Editor 12.0 – Four Key Facts

In late June this year, Google launched an update to AdWords Editor, introducing version 12.0. Here are some tips on…

Which PPC or Social Channel is right for your business?

Which PPC or Social Channel is right for your business?

Those who visited our Digital Day in June will have learnt about the benefits of PPC (pay per click), why…

PPC – Can you afford to ignore it?

PPC – Can you afford to ignore it?

Before you start any PPC (pay per click) campaigns, it’s vital that you understand why PPC exists and how Google…