Paid Media
CPC Bidding vs. CPM Bidding: What’s The Difference?
There are two main types of bidding within Google Ads (formerly Google AdWords) – Cost Per Click (CPC) and Cost…
18th Apr 2019
Google Home Voice results showing Local Services ads
Update: Google reached out to say that local Google Home voice search results based purely on relevancy, not paid advertising.…
3rd Apr 2019
Shoppable Ads on Google Images
Google announced Shoppable ads for Google Images. You'll be able to capture more traffic at the top end of the…
7th Mar 2019
Google Tests Giant Image Search Ads
Google's giant image ad format has been tested with other types of brands. Will these giant carousel image ads see…
26th Feb 2019
Conversion Rate Benchmarks 2019: How Do You Compare?
How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month…
25th Feb 2019
Improve Your PPC Account Efficiency with Automation
The evolution of automated technology has been a progressive development within paid search and is now an incremental part of…
22nd Feb 2019
Product Card Buttons – Google Shopping update
Google Shopping's product card ads have seen the addition of buttons. "Details", "Reviews" + "Stores" buttons add info for users.…
18th Feb 2019
The Future of E-commerce PPC: A Voiceless Society
When it comes to solving a problem that involves other people, what is the best way to solve it? By…
Google Assistant Ads – Test or a Bug?
Google Assistant Ads? Ads have been found in Google Assistant. Is it just a bug or is it a test?…
14th Feb 2019
How Important is Google Shopping for Retailers in 2019?
“As e-commerce brands move ad spend into Google Shopping, the retailers who master the nuances of specific categories will be the…
25th Jan 2019
Top Paid Social Features Launched in 2018
On the eleventh day of Christmas iThinkMedia gave to me paid social features… Chris Warman takes us through his favourite…
11th Dec 2018
Bing Ads: The Underdog of Paid Media
One the eighth day of Christmas iThinkMedia gave to me Bind Ad campaigns… Dom, our Paid Media Manager, takes us…
8th Dec 2018
The Rise of Amazon Search
On the fifth day of Christmas iThinkMedia gave to me Amazon search… Nina, our PPC Account Executive, reveals how Amazon…
5th Dec 2018
The Big Google Rebrand: AdWords is Dead, Long Live Google Ads
On the second day of Christmas iThinkMedia gave to me a new Google interface… Emily, our PPC Account Manager, reflects…
2nd Dec 2018
Google Shopping: 6 Advanced Tactics To Improve Your PLA Campaign Performance In Time For Christmas
Get the most out of the Christmas period with these six top tips for Google Shopping. Read on to learn…
29th Nov 2018
Google Ads is Moving Away From Keyword Targeting – Here’s What it Means
Will Google Ads' move completely away from keyword targeting? We take a look at the recent changes in the platform…
28th Nov 2018
Black Friday Success 2018 – Your PPC Ecommerce Checklist
Make sure that you're prepared for one of the biggest weekends in e-commerce with our PPC checklist. Get ready for…
12th Nov 2018
Switching to the New AdWords Interface
Get ready for the new AdWords interface. It’s coming sooner than you think. There may be the fear of change,…
12th Jul 2018
Should I advertise my business on Facebook?
Learn how to use Facebook advertising to grow awareness for your business and expand your reach. Our in-house expert, Mark…
14th Jun 2018
8 Top Tips for AdWords Success
Rad our latest top tips on how to optimise your AdWords account. From location targeting to campaign structure, we run…
23rd Apr 2018
Cambridge Analytica scandal: what should Herts businesses do?
Discover how the Cambridge Analytica scandal will affect your social advertising in this quick run-through by our Facebook expert, Mark…
14th Mar 2018
Is this the end of organic Facebook reach?
Mark Zuckerberg announced on January 11 that an update to Facebook's platform’s algorithm was imminent. Read our take on the…
17th Jan 2018
Adwords New Reporting Dashboards: Get A Unique View On Your Account Data
Google’s new dashboard allows you to create a custom reporting showing all of the metrics that you need to see…
10th Oct 2017
Google AdWords Ad Extensions for Call-Only Campaigns
Google now allows advertisers to include ad extensions within your Call-Only Ad campaigns - Structured Snippets, Callouts and Location extensions.…
27th Sep 2017
What are the Advantages of Marin Software?
We take a look at the advantages of using Marin Software and how it can benefit your Paid Media campaigns.
7th Sep 2017
Google Announces ‘Better, Simpler’ Ad Rotation Settings
In a shock move, Google has announced that its Adwords platform will be shaking up ad rotation optimisation by removing…
1st Sep 2017
Why businesses are getting social on Facebook
2 billion users can’t be wrong!How many people do you know that own a Facebook account? Probably most of, if…
8th Aug 2017
AdWords Editor 12.0 – Four Key Facts
In late June this year, Google launched an update to AdWords Editor, introducing version 12.0. Here are some tips on…
3rd Aug 2017
Which PPC or Social Channel is right for your business?
Those who visited our Digital Day in June will have learnt about the benefits of PPC (pay per click), why…
10th Jul 2017
PPC – Can you afford to ignore it?
Before you start any PPC (pay per click) campaigns, it’s vital that you understand why PPC exists and how Google…
