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PAID MEDIA BLOGS

How to prevent Google Ads Overspending

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?  Have you ever…

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks (Search,…

Search Marketing Updates April 2022

Search Marketing Updates April 2022

Google allows removal of personal information  People can now request for their personal information to be removed from Google Search…

Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards

Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards

Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we…

The Metaverse – I Just Don’t Get It

The Metaverse – I Just Don’t Get It

What is it – According to Facebook/Meta it is “the next evolution of social connection”, an environment allowing users to…

Can we trust Google Smart Shopping?

Can we trust Google Smart Shopping?

Sorry, Google, this blog’s a pop at you.  If you run ads via Google you may have noticed there have…

Moving away from Facebook ads to diversify paid social in a changing market

Moving away from Facebook ads to diversify paid social in a changing market

The world is changing, but marketers aren’t. For the past few years, Facebook advertising has been the king of paid…

What do we know about Performance Max campaigns

What do we know about Performance Max campaigns

In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool…

Keyword match types in 2021

Keyword match types in 2021

In paid search, a keyword match type is what dictates how closely a keyword has to match with a search…

What’s new in Google Ads Editor version 1.6

What’s new in Google Ads Editor version 1.6

Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry…

How has non-essential shops reopening impacted paid media?

How has non-essential shops reopening impacted paid media?

Over the past year online retailers have seen a boom in performance as consumers heed the Government’s advice to stay…

Are we rebuilding the high street on social media?

Are we rebuilding the high street on social media?

With the recent acquisition of Topshop and Miss Selfridge, two brands that have been on the high street for decades,…

Apple iOS 14.5 update: App Tracking Transparency

Apple iOS 14.5 update: App Tracking Transparency

Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…

Google’s broad match modifier to phrase match update

Google’s broad match modifier to phrase match update

Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…

Paid Social for new and used car sales

Paid Social for new and used car sales

Paid social might not be at the top of all marketers’ lists when it comes to pushing sales for new…

What the Facebook Ad boycott means for small businesses

What the Facebook Ad boycott means for small businesses

As most people will know, July saw a number of large Facebook advertisers pull their ad spend due to Facebook’s…

Making the most of Amazon Prime Day

Making the most of Amazon Prime Day

Prime Day is expected to fall at some point in October. This year it will be a little different though,…

Top 3 Mistakes Social Advertisers Are Making

Top 3 Mistakes Social Advertisers Are Making

Facebook and Instagram advertising are now considered a staple of digital marketing strategy. For this reason, businesses of all backgrounds…

Using Paid Media for Growth When You Can’t Sell Anything

Using Paid Media for Growth When You Can’t Sell Anything

Covid-19 has hit us all hard. Marketing budgets are being slashed, reduced services are being deployed, and in some cases…

Why Dealerships Should Be Using Facebook Inventory Ads

Why Dealerships Should Be Using Facebook Inventory Ads

In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…

Google Ads Testing Car Rental Comparison

Google Ads Testing Car Rental Comparison

A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…

CPC Bidding vs. CPM Bidding: What’s The Difference?

CPC Bidding vs. CPM Bidding: What’s The Difference?

Article updated September 2021 CPC VS. CPM BIDDING: WHAT’S THE DIFFERENCE? Google Ads can be considered the backbone of PPC.…

Google Home Voice results showing Local Services ads

Google Home Voice results showing Local Services ads

Update: Google reached out to say that local Google Home voice search results based purely on relevancy, not paid advertising.…

Shoppable Ads on Google Images

Shoppable Ads on Google Images

Google announced Shoppable ads for Google Images. You'll be able to capture more traffic at the top end of the…

Google Tests Giant Image Search Ads

Google Tests Giant Image Search Ads

Google's giant image ad format has been tested with other types of brands. Will these giant carousel image ads see…

Conversion Rate Benchmarks 2019: How Do You Compare?

Conversion Rate Benchmarks 2019: How Do You Compare?

How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month…

Improve Your PPC Account Efficiency with Automation

Improve Your PPC Account Efficiency with Automation

The evolution of automated technology has been a progressive development within paid search and is now an incremental part of…

Product Card Buttons – Google Shopping update

Product Card Buttons – Google Shopping update

Google Shopping's product card ads have seen the addition of buttons. "Details", "Reviews" + "Stores" buttons add info for users.…

The Future of E-commerce PPC: A Voiceless Society

The Future of E-commerce PPC: A Voiceless Society

When it comes to solving a problem that involves other people, what is the best way to solve it? By…

Google Assistant Ads – Test or a Bug?

Google Assistant Ads – Test or a Bug?

Google Assistant Ads? Ads have been found in Google Assistant. Is it just a bug or is it a test?…