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Paid Media
Search Marketing Updates April 2022
Google allows removal of personal information People can now request for their personal information to be removed from Google Search…
9th May 2022
Honcho News
Honcho Wins Best Paid Search Campaign at the Drum Digital Advertising Awards
Last week, 21 April 2022, Honcho picked up Best Paid Search Campaign at the Drum Digital Advertising Awards and we…
27th Apr 2022
The Metaverse – I Just Don’t Get It
What is it – According to Facebook/Meta it is “the next evolution of social connection”, an environment allowing users to…
18th Feb 2022
Can we trust Google Smart Shopping?
Sorry, Google, this blog’s a pop at you. If you run ads via Google you may have noticed there have…
26th Nov 2021
Moving away from Facebook ads to diversify paid social in a changing market
The world is changing, but marketers aren’t. For the past few years, Facebook advertising has been the king of paid…
26th Oct 2021
What do we know about Performance Max campaigns
In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool…
12th Jul 2021
Keyword match types in 2021
In paid search, a keyword match type is what dictates how closely a keyword has to match with a search…
7th Jun 2021
What’s new in Google Ads Editor version 1.6
Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry…
4th Jun 2021
How has non-essential shops reopening impacted paid media?
Over the past year online retailers have seen a boom in performance as consumers heed the Government’s advice to stay…
25th May 2021
Are we rebuilding the high street on social media?
With the recent acquisition of Topshop and Miss Selfridge, two brands that have been on the high street for decades,…
25th Mar 2021
Apple iOS 14.5 update: App Tracking Transparency
Apple have finally revealed a date for the release of their iOS 14.5 privacy update, which will include the controversial…
24th Feb 2021
Google’s broad match modifier to phrase match update
Google’s recent announcement regarding the withdrawal of support for broad match modifier and its expansion, instead, of phrase match, is…
12th Feb 2021
Paid Social for new and used car sales
Paid social might not be at the top of all marketers’ lists when it comes to pushing sales for new…
15th Sep 2020
What the Facebook Ad boycott means for small businesses
As most people will know, July saw a number of large Facebook advertisers pull their ad spend due to Facebook’s…
14th Sep 2020
Making the most of Amazon Prime Day
Prime Day is expected to fall at some point in October. This year it will be a little different though,…
8th Sep 2020
Top 3 Mistakes Social Advertisers Are Making
Facebook and Instagram advertising are now considered a staple of digital marketing strategy. For this reason, businesses of all backgrounds…
17th Aug 2020
Using Paid Media for Growth When You Can’t Sell Anything
Covid-19 has hit us all hard. Marketing budgets are being slashed, reduced services are being deployed, and in some cases…
2nd Apr 2020
Automotive
Why Dealerships Should Be Using Facebook Inventory Ads
In the mobile age that we live in today, people are changing the way they go about their purchases. Shoppers…
11th Feb 2020
Google Ads Testing Car Rental Comparison
A brand new widget for sponsored ads has been found in the SERPs. Currently, this is just a test in…
20th Nov 2019
CPC Bidding vs. CPM Bidding: What’s The Difference?
Article updated September 2021 CPC VS. CPM BIDDING: WHAT’S THE DIFFERENCE? Google Ads can be considered the backbone of PPC.…
18th Apr 2019
Google Home Voice results showing Local Services ads
Update: Google reached out to say that local Google Home voice search results based purely on relevancy, not paid advertising.…
3rd Apr 2019
Shoppable Ads on Google Images
Google announced Shoppable ads for Google Images. You'll be able to capture more traffic at the top end of the…
7th Mar 2019
Google Tests Giant Image Search Ads
Google's giant image ad format has been tested with other types of brands. Will these giant carousel image ads see…
26th Feb 2019
Conversion Rate Benchmarks 2019: How Do You Compare?
How are you measuring the success of your campaigns? We, like many others, use historical data to show the month-on-month…
25th Feb 2019
Improve Your PPC Account Efficiency with Automation
The evolution of automated technology has been a progressive development within paid search and is now an incremental part of…
22nd Feb 2019
Product Card Buttons – Google Shopping update
Google Shopping's product card ads have seen the addition of buttons. "Details", "Reviews" + "Stores" buttons add info for users.…
18th Feb 2019
The Future of E-commerce PPC: A Voiceless Society
When it comes to solving a problem that involves other people, what is the best way to solve it? By…
Google Assistant Ads – Test or a Bug?
Google Assistant Ads? Ads have been found in Google Assistant. Is it just a bug or is it a test?…
14th Feb 2019
How Important is Google Shopping for Retailers in 2019?
“As e-commerce brands move ad spend into Google Shopping, the retailers who master the nuances of specific categories will be the…
25th Jan 2019
Top Paid Social Features Launched in 2018
On the eleventh day of Christmas Honchō gave to me paid social features… Chris Warman takes us through his favourite…
11th Dec 2018
