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4 min read

How to crush your Q4 Digital Marketing Strategy

Put those long-term projects on the back burner until the new year marketers.. it’s time to focus on where the revenue is!

Marketing
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3 min read

How can marketers can start collecting first-party data?

How to collect first-party data Google starts phasing out their third-party cookies in 2024 and it’s going to have a huge impact...

Marketing Paid Media
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3 min read

How brands will be affected by Google phasing out third-party cookies

Google has delayed the phase-out of Chrome third-party cookies, for the second time. The phase-out won’t start until 2024. The...

Marketing Paid Media
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5 min read

How to prevent Google Ads Overspending

Have you ever started work on a Monday morning and, when checking accounts over, realised you’d overspent?

Paid Media Google Ads
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5 min read

How to reduce Performance Max wastage by 30% by driving shopping-only traffic

The value of Performance Max campaigns comes from being able to automatically target in-market users across all Google networks...

Paid Media Google Ads
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5 min read

How To Develop Tone of Voice

Tone of voice (TOV) is a core element to any sort of content or copy for almost all organisations. It sets out the structure for...

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3 min read

Everything Creators Need To Know About YouTube’s Partnership with Shopify

Ready, set, shop on YouTube!

Marketing Social Media
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4 min read

How to grow your business using TikTok Shop

Are you ready to grow your business? Because TikTok Shop may just be the way to do it.

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2 min read

How Google’s May 2022 Core Update will Affect your Website

On May 25th 2022, Google rolled out its May Core Update, and here’s everything we know so far.

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2 min read

Sex Sells and Other Marketing Myths that Can Tank Your Strategies

“Sex sells!” No, it doesn’t but it does generate clicks hence why I’ve cynically employed the word here. Sorry, not sorry.

Marketing Content Marketing
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4 min read

Search Marketing Updates April 2022

Google allows removal of personal information People can now request for their personal information to be removed from Google...

Search/Social Updates
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2 min read

Using Organic Performance for Marketing Success

Organic performance is a term that is used a lot to bring teams together under a single umbrella. It often provides...

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