4 min read
An Intro to TikTok Ads
In the ever-evolving world of social media marketing and advertising, TikTok has quickly become one of the most popular and...
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2 min read
UA to GA4: The Shift You Can't Ignore
Since its inception in 2007, Google Analytics has been instrumental in tracking website performance and marketing outcomes. The...
4 min read
the power of Collaborative content planning: Maximising SEO and User Experience
“Content is King!” The infamous statement from a certain Mr. Bill Gates back in 1996 (when Grunge dominated the airwaves and...
4 min read
How Reactive Digital PR Can Benefit Your Business
So firstly, how has Digital PR changed? A lot has changed in the last 10 years within the world of digital but also in the real...
5 min read
How are virtual influencers set to change the future of influencer marketing?
The recent collaboration between Depop and The Sims feels like a peek into what social media could look like with the...
6 min read
The benefits of brands carrying out customer interviews
Marketing has never been so competitive. With the cost of living increasing and inflation rising, customers are being more...
2 min read
How Data and Insights Can Help Your SEO During a Rebrand
When rebranding, most people think about brand identity, visuals, values, mission statement, and positioning. Developing these...
5 min read
How to get Digital PR Coverage for lifestyle brands using data-led stories
When people hear the term lifestyle, they often hear gimmicky, surface-level coverage focusing on fad diets and the latest...
7 min read
How to Navigate Black Friday & Christmas in a Financial Crisis
For many retailers, 2022 has been an uncomfortable transition from the growth seen during the pandemic. Supply chain was...
9 min read
How to double your conversions before Black Friday and Christmas 2022
This Black Friday and Christmas we want you to think about how you can optimise your website landing pages and product pages for...
4 min read
What is Conversion Rate Optimisation (CRO) and why is it important for brands?
This article introduces you to the wonderful world of Conversion Rate Optimisation. We dive into what exactly is Conversion Rate...
3 min read
Artificial intelligence, the advertising industry, our role and happiness
Where’s all this leading to? I’m no expert, so these are just a few musings.