2 min read
Q&A with Ella Grappy, our latest Digital PR recruit
In this post, we get to know Ella Grappy, our latest Digital PR & Outreach hire. Ella joined Honchō after falling in love with...
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4 min read
Why prospecting is your number one skill in Digital PR
Often teams get bogged down in spending hours trying to find the smartest content piece for their clients with all the bells and...
3 min read
Q&A with Kevin Hughes, Content Manager
Kevin is our most recent managerial hire, heading up our content team and bringing years of experience. We sat down with him to...
5 min read
What’s happened to Google Shopping?
Article updated November 2023 - Updates on Google Shopping errors
1 min read
What do we know about Performance Max campaigns
In their recent livestream, Google announced that they would be rolling out Performance Max campaigns to a much larger pool of...
4 min read
Fuzzy Lookup For Mac Using Python and Fuzzywuzzy
Fuzzy Lookup is a great tool for several different scenarios in search marketing, with one of its most common use cases being...
3 min read
Influencer Marketing: Why Bigger Isn’t Always Better
Antoinette is a Digital PR & Outreach Executive at Honcho, but she also has extensive experience as a micro-influencer on...
2 min read
Keyword match types in 2021
In paid search, a keyword match type is what dictates how closely a keyword has to match with a search term for an ad to be...
1 min read
What’s new in Google Ads Editor version 1.6
Google has released version 1.6 of Google Ads Editor – the super handy (and free!) tool that helps advertisers carry out bulk...
3 min read
The Future of Marketing – three emerging trends that will rewrite how we reach customers
Ever-changing consumer behaviour, evolution and the adoption of technology are a good indicator of any future trends in...
2 min read
Q&A with Leanne Douglass, Senior SEO Analyst
Our latest recruit Leanne joins us as a Senior SEO Analyst, having worked on both the SEO and paid side of things. So we sat...
1 min read
How has non-essential shops reopening impacted paid media?
Over the past year online retailers have seen a boom in performance as consumers heed the Government’s advice to stay at home &...