As you sit in front of your computer ready to write yet another blog post, do you ever find yourself struggling to think of fresh content ideas?
Well, you can wave goodbye to the times of thumb twiddling and pencil chewing whilst looking at a blank document!
Using SEMrush, one of the industry’s most popular and relied on tools, you will not only be able to find new content ideas but also rank highly in the SERPs.
This (not so) secret weapon that they hold is easy to execute and requires only 15 minutes of your time along with an eager eye for long tail opportunities.
Here’s how you do it…
Choose a competitor who has a strong blog and enter their domain in the SEMrush search bar.
Once you have entered your chosen competitor, head over to the left hand navigation and choose Organic Research from the Domain Analytics dropdown.
Note: Ensure you have positions highlighted for optimum results.
You should now see all the ranking keywords of your competitor. In this instance we have chosen Lookers.
This is great as an overview but in order to really analyse your competitor’s data, you’ll need to apply some filters.
Each filter will further your understanding of each keyword phrase and how realistic your chances of ranking for it is:
Originally, our filters weren’t showing any results, so we increased the keyword difficulty limit to <90.
From our fresh results we found what we were looking for – a long tail query, which is ranking on the first page and has 40 searches per month.
Now you have identified a query, you will want to know what your competitor is doing to justify its position.
Lookers are currently sitting in 2nd position in the SERPs, so you would expect their page to be somewhat optimised for that query, wouldn’t you?
Well think again:
While including smart imagery and ample links to internal pages, Looker’s Smart Car page fails to mention the price of the car, which immediately does the searcher an injustice.
As a small business in the automotive industry, this can only be described as an opportunity, a great opportunity.
So, we have realised that Lookers aren’t doing all that much to justify their position, but what can be done to ensure this small automotive business leaps ahead of them?
Lookers aren’t the only culprits of this; no one on the first page is directly answering the query with their title tag.
In the SERPs, the Telegraph ranks 3rd organically, however are in the Featured Snippet aka “position zero”.
The Telegraph is a great example of this – by simply answering the question at hand they appear twice on the first page of Google.
That is essentially what this whole process boils down to. You can rehash content on the Internet and rank well or you can take an opportunity and create valuable content for the searcher, with great rewards.