(+44) 01438 870220
(+44) 01438 870220


About Us

The Story of Honchō

In 2008, our founder, Chris Ailey, left his role as Search Marketing Manager at PC World with an impressive portfolio of SEO and PPC results to start up an agency of his own called iThinkMedia. His first client was baby retailer Mothercare and toy shop ELC, this was closely followed by several other high profile client wins including Blacks Leisure Group, National Express and ASUS.

Within two years the agency had grown into a team of 8 and we moved into our current offices – a converted barn and Stables in the Hertfordshire countryside.Fast forward to today and we are now approaching a team of 40 search marketing specialists having served a wide range of brands over the last decade or so, improving their presence in search engines and across social media.

However, while we were busy honing our skills and working with giant brands like eBay, Gumtree, WWE and Mothercare, the world of digital marketing was evolving around us at a staggering rate. We knew that we had to adapt; to push ourselves forward and prevent becoming lost in the crowd of agencies around us that all looked and sounded the same. So, we took the decision to reinvent ourselves.

The birth of a new agency brand

In May 2019, we officially re-launched our agency as Honchō, celebrating with a garden party for all our clients and friends. There was great food, live music and a fantastic response from everyone who attended as we unveiled our new brand to the world.

“We all fear the unknown. You can either stay in the shadows or embrace fear and use it to drive you forward. I was determined to create something special, I wanted to create a brand that had meaning; something I could be proud of and excited about.”

Chris Ailey, Founder and CEO

It was also a chance for us to show off our newly-refurbished offices. Our location has always been unique, but we wanted to make the home of Honchō even more special, so we joined the adjacent Stables to The Old Barn and styled our reception as a boutique shop, complete with a range of Honchō clothing.

What we do

SEO and Paid Search have always been at our core, but as the internet and digital marketing evolved so did our services.

We offer solutions that combine SEO, content and digital PR to improve organic presence of brands in Search Engines with Paid Media services including PPC, Shopping, Paid Social and Programmatic to reach their customers at each stage of the purchase journey. We have dedicated teams to each discipline, supported by a data and insights team and our client services department who ensure projects and client accounts are managed efficiently and effectively.

With a rich heritage and wealth of experience in retail, ecommerce and automotive we love scaling ambitious brands and have a solid track record of taking our clients to the next level in terms of digital performance.

Find out more about how our specialist services can help your business accelerate its digital growth.


Find out more about how we can maximise your search marketing performance. Fill in the form below or call us on 01438 870220.